GrowthPilot

CONTENT

Create content

Create a content item from your own brief or from an opportunity.

Before you start

You need an owner, admin, account manager or marketer role, and your agency's GrowthPilot access must be active.

How to do it

  1. Open Content with the client selected and find Create content.
  2. Choose the Content type.
  3. Under Based on, choose My own brief, or an opportunity if one is listed, so the draft can cite its evidence.
  4. Enter the Topic, and optionally the Goal and Audience.
  5. Under More options, add notes for the writer, the channel, a Planned date and a campaign.
  6. Select Create content.

You'll see "Content created. Write it yourself or ask AI for a first draft."

You can also create content from Keyword Research, Competitor Analysis or a reputation alert's Draft Response. AI Pilot can take you to Content to create a brief from its suggestion.

Brief and schedule

Open Brief and schedule on the item to add the target keyword, search intent, key messages, call to action, tone, target length, notes, Planned date and Owner. Select Save brief and schedule.

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