KEYWORD RESEARCH

Save and act on opportunities

Save keywords and clusters, track their state, and turn them into content.

Save and track

  • Select Save on a keyword or Save cluster on a cluster. Use Dismiss to hide one you don't want.
  • On the Saved tab, set each item's State: New, Saved, Planned, In progress, Content created or Dismissed.

Create content from an opportunity

You need an owner, admin, account manager or marketer role. On a keyword card, choose:

  • Create brief or Draft article
  • Landing page (buying-intent keywords) or Comparison page (comparison keywords)
  • Optimise existing page (for a measured keyword where the client already has a page)
  • Add to calendar: creates a Calendar item in Content; set its Planned date to place it on the Content Calendar

On a cluster, select Create page type brief.

What happens next

GrowthPilot creates a content item in Content, notes that it came from Keyword Research, and marks the keyword Content created. Nothing is published until it has been reviewed, approved and scheduled.

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