Open Content → Content with a client selected. GrowthPilot writes "AI drafts from this client's evidence; your team reviews and approves before anything is sent or published."
Tabs
| Tab | What it's for |
|---|---|
| Overview | Items in review, changes requested, ready to send and drafts, plus what needs your attention. |
| Ideas | Opportunities found in the client's evidence, each with Create content. If it's empty, start from your own brief, Keyword Research or Competitor Analysis. |
| Drafts | All content for this client, filterable by status, type, campaign and owner. |
| Calendar | Planned content and this client's publishing schedule. See Content Calendar. |
| Brand Profile | The client's Brand Profile. See Edit the Brand Profile. |
Content types
SEO brief, SEO article, Landing page, Service or product page, Google Ads copy, Meta Ads copy, LinkedIn Ads copy, Social post, LinkedIn post, Email campaign, Newsletter, Campaign concept, Lead magnet outline and Calendar item.
Status lifecycle
| Status | Meaning |
|---|---|
| Idea / Brief | Planned, not yet drafted. |
| Generating draft | AI is writing. |
| Generation issue | AI couldn't finish. Your existing text is safe. |
| Draft | Being written or edited. |
| In review | Sent for approval. Locked. |
| Changes requested | Back with the author for changes. |
| Approved | A specific version was approved. Locked. |
| Ready to send | Approved and marked ready for publishing or handoff. |
| Archived | No longer in use. |
The usual path is Draft → In review → Approved → Ready to send. Publishing status is tracked per channel on the Publishing Calendar.
Who can do what
- Owners, admins, account managers and marketers create and edit content.
- Owners, admins and account managers approve content, and the approver must be a different person from the author.
- Analysts and viewers can read content.