How to do it
- Open Growth → Competitor analysis and add at least one competitor.
- In Run analysis, choose up to five Competitors to include and the Market.
- Select Run analysis. You can leave the page; you'll get a notification when it's ready.
GrowthPilot reviews a few public pages per site (the home page plus up to two pricing, features, product, services, FAQ, blog or about pages), respects each site's robots.txt, and compares them with the client.
An analysis can be refreshed every 6 hours. While a new one runs, the previous analysis stays visible.
Act on the results
- Content gaps: select Create content brief.
- Keyword / topic gaps: select Send to Keyword Research to research a competitor theme.
- Opportunities: Send to Keyword Research, Create content brief or Create landing page brief, Add to calendar, or Save opportunity (saved to Keyword Research's Saved list).
Changes between runs
Changes since the last analysis lists observed public-page differences, such as a changed homepage title, a new call to action or navigation item, or a page newly observed. "No visible changes detected, or this is the first analysis" means nothing changed or there is no earlier run.