GrowthPilot

BRAND PROFILE

Edit the Brand Profile

Fill in or update a client's business context, tone, audience and compliance rules.

Before you start

You need an owner, admin, account manager or marketer role. Select the client in the Client / brand selector. The Brand Profile is part of Content, which is available once GrowthPilot has switched on connected data for your agency.

How to do it

  1. Open Content and select the Brand Profile tab. (You can also edit it below the question box in AI Pilot.)
  2. Fill in what you know under About the business. Start with What the business does, Products and services and Target audience.
  3. Open Language and compliance to add words to avoid and compliance restrictions, for example regulated claims.
  4. Select Save Brand Profile. You'll see "Brand Profile saved."

Tips

  • Be specific. "Family dental practice in Leeds offering check-ups, hygiene and Invisalign" is far more useful than "Dentist".
  • Use Claims to avoid for anything the client cannot prove, such as "best in the UK".
  • Use real names. GrowthPilot ignores names that look like internal or test labels.
  • You can fill it in gradually. Three or more filled fields under About the business count as complete for onboarding, but more detail gives better results.

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