Keyword Research turns the client's evidence, Brand Profile and AI reasoning into one prioritised opportunity map. Only Search Console numbers are measured; AI ideas are labelled.
Before you start
- Select the client.
- You need an owner, admin, account manager, marketer or analyst role.
- A complete Brand Profile and a Search Console connection give much better results.
How to do it
- Open Growth → Keyword research.
- Under Start research from, choose a starting point:
- Seed keyword: a phrase to expand.
- Topic: a theme to explore.
- Product / service: uses the Brand Profile if left blank.
- Website: uses the client's site and known pages.
- Search Console: expands from measured queries.
- Competitors: uses confirmed competitors as qualitative context.
- Choose the Research market (for example United Kingdom / English).
- Select Run research.
What happens next
The research moves through stages such as Reviewing client context, Researching themes, Building clusters and Prioritising opportunities. You can leave the page; you'll get a notification when it's ready.
If the same research ran in the last 24 hours, GrowthPilot shows that result. Use Refresh this research to run it again as a new version. Research history keeps your recent runs.