The results tabs
- Opportunities: individual keywords, filterable by All, Commercial, Questions and Local.
- Clusters: a topic map of pillars (broad themes) and clusters (related keyword groups).
- Existing rankings: what the client already ranks for in Search Console.
- Content gaps: topics without matching content, based on Search Console pages and your Content library. It is not a full website crawl.
- Saved: keywords and clusters you saved.
The AI insight panel summarises the findings, labelled "AI analysis — grounded in the evidence below".
Cluster cards
Each cluster shows its coverage (Covered, Weak coverage, Missing content, Needs optimisation or Coverage unknown), search intent, a recommended page type, audience, any existing pages and the AI's rationale.
Search intent
Each keyword has one to three intents: Transactional, Commercial investigation, Comparison, Local, Informational or Navigational.
Measured vs AI-discovered
Every keyword shows where it came from:
- Measured — Search Console: shows clicks, impressions, CTR, average position and period from the client's own Search Console.
- AI-discovered, Brand-derived, Site-derived or Competitor-derived (qualitative): ideas, not measurements. These show "Search demand not measured".
Search volume, cost per click and keyword difficulty are not available from a connected data provider. GrowthPilot never estimates them.