Before research runs, GrowthPilot checks how much it knows about the client.
| Check | Importance |
|---|---|
| Brand Profile (at least 3 fields) | Required |
| Products and services | Required |
| Website | Recommended |
| Market / geography | Recommended |
| Industry and audience | Recommended |
| Search Console connected | Recommended |
| Confirmed competitors | Optional |
The warnings
- Client context is incomplete: "Complete the Brand Profile for stronger recommendations. Research can still run, but ideas will be broader."
- Not enough client context yet: "There is not enough client context for reliable keyword ideas. Complete the Brand Profile first, or enter a specific seed keyword."
The warning lists what's missing and offers one next step, such as Complete the Brand Profile, Add the website, Connect Search Console or Confirm competitors. Research still runs with a warning.
When research can't start
Some starting points need specific context:
| Message | Fix |
|---|---|
| Enter a keyword or topic to research | Type a seed or topic. |
| Add products and services to the Brand Profile, or enter a product to research | Complete the Brand Profile or type a product. |
| Add the client's website first, or choose another starting point | Add the website in client setup. |
| Connect Search Console for this client first, or choose another starting point | Connect Search Console. |
| Confirm at least one competitor first, or choose another starting point | Add a competitor in Competitor analysis. |
| That looks like an internal or test label, not a real keyword | Enter the client's real product, service or topic. |