GrowthPilot's research and AI answers are only as good as the client context and evidence behind them. With too little, GrowthPilot tells you so instead of guessing.
The essentials
| What | Why it matters | Where |
|---|---|---|
| Business details and website | Identifies the client and its site. | Client setup |
| Brand Profile (at least three fields; Keyword Research also needs products and services) | Guides keyword ideas, content drafts, competitor comparison and AI Pilot. | Content → Brand Profile |
| Google Search Console | Measured search clicks, impressions and positions. | Connections |
| Google Analytics 4 | Measured website sessions and key events. | Connections |
| Confirmed competitors | Lets Competitor Analysis compare public pages. | Competitor analysis |
What happens without them
- AI Pilot needs at least one of: connected measured data, a completed Growth Audit, or a Brand Profile with three or more fields. Otherwise it says "Not enough evidence for a reliable answer yet".
- Keyword Research warns "Client context is incomplete" or "Not enough client context yet", and suggests the next step.
- Reports show a dash, never zero, for anything that isn't measured.