A Growth Audit reviews the client's recently synced data and points out what to look at.
Before you start
- Sync the client's connections first. The audit uses saved data that is current.
- You need an owner, admin, account manager, marketer or analyst role.
How to do it
- Open the client overview.
- In Your next move, select Run Growth Audit.
- The audit moves through Preparing audit → Reviewing evidence → Scoring → Complete. You can leave the page.
You can start another audit five minutes later.
What happens next
- Observations appear under latest audit observations.
- Items worth reviewing, such as declining clicks or sessions, missing key-event measurement, spend without recorded conversions or visible search-query opportunities, are added as Recommendations in Actions & approvals. They are for review; nothing is changed in your marketing accounts.
- AI Pilot adds a short explanation of the audit ("Growth Audit synthesis").
- You get an email when the audit is ready.
About the Growth Score
The Growth Score combines SEO health, paid-media efficiency, tracking health, content opportunity and data coverage. An overall score appears only when all five can be measured. Until then you'll see Waiting for sufficient evidence, which is expected.