GrowthPilot suggests, drafts and organises work, but a person decides. Nothing is published, sent or changed in a marketing account without someone approving it or doing it themselves.
Where Actions come from
| Source | What it creates |
|---|---|
| Growth Audit | Low-risk Recommendations to review, such as declining clicks or missing key-event measurement. |
| Content | When content is sent for review, an approval ("Review content: title") that Needs your decision. |
| Reputation | Create Action on an alert adds a recommended follow-up. |
Statuses
| Status | Meaning |
|---|---|
| Recommendation | Suggested for review. |
| Needs your decision | Waiting for an approver. |
| Approved / Declined | A decision was recorded. |
| Withdrawn | Cancelled. |
| Done / In progress / Needs attention | Delivery state for approved work handed to a workflow. |
The agency-wide list
Operations → Actions & approvals shows approvals, recommendations and fixes across your clients, most important first. Filter by Show (All actions, Awaiting approval, Recommendations, Fixes and follow-ups), Owner, Client and Priority. Select Open to go to the item. Individual task assignment and due dates are not tracked.
Approval rules
- Agency owners and admins approve actions. Content can also be approved by account managers.
- The person who requested an approval cannot approve it themselves.
- Approving records the decision. It does not change anything in your marketing accounts.
Audit trail
Approvals, declines and cancellations are recorded in Activity under Actions & approvals. Content approvals are recorded as content events.