AI Pilot answers marketing questions about the selected client. Answers cite the client's evidence, say how confident they are, and suggest next steps for you to review.
Before you start
- Select the client.
- You need an owner, admin, account manager, marketer or analyst role, and your agency's GrowthPilot access must be active.
- AI Pilot needs at least one of: connected measured data, a completed Growth Audit, or a Brand Profile with three or more fields. Otherwise it shows "Not enough evidence for a reliable answer yet" with shortcuts to connect data or complete the Brand Profile.
How to do it
- Open Growth → AI Pilot.
- Choose an Analysis type, such as Ask AI Pilot, Explain Growth Audit, SEO opportunities, Paid-media analysis, Cross-channel analysis or Content brief.
- Type your question, or pick a suggestion such as "Why did performance change?" or "What should we focus on this week?"
- Select Run analysis.
What happens next
The analysis moves through Preparing your analysis → Reviewing connected evidence → Analysing → Complete. You can leave the page; you'll get a notification when it's ready.
Recent analyses from the last seven days appear under Earlier analyses. Each analysis uses fresh client context.
AI Pilot is read-only. It never changes campaigns, content or your Growth Score.