On reports
Each metric is compared with the previous 28-day period, for example "+12.4% vs previous period", "No change", "Up from zero" or "No comparison yet". When a metric moves by 5% or more, the report says Improving or Declining. Otherwise it says "No significant change against the previous period." For average position, a lower number is better.
Elsewhere
- Command Center flags a significant drop in a client's search clicks.
- A Growth Audit adds review recommendations, such as declining clicks or search queries with good visibility but low position.
- Keyword Research finds opportunities and ranks them by GrowthPilot Opportunity Priority.