Every finding carries a basis badge:
| Badge | Meaning |
|---|---|
| Public website evidence | Observed on the competitor's public pages: titles, headings, navigation, calls to action and signals such as pricing shown, free trial, testimonials or case studies. |
| User-provided | Your agency's notes. Treated as unverified. |
| AI inference / AI analysis / AI recommendation | The AI's interpretation of the evidence. It may be wrong. |
Open Observed public evidence to see exactly what was collected and when. If a site couldn't be collected, its card says why, for example "Not collected — robots.txt disallows" or "Not collected — site unreachable".