Open Growth → Analytics with a client selected. "Missing evidence stays unknown, never zero."
What it shows
- Evidence & freshness for Google Analytics 4, Search Console and the website.
- The Google Analytics 4 report: Sessions, Active users, Key events and Engagement rate, with tables for Source / medium, Channel groups and Landing pages.
- A header line with the reporting window, time zone and when the data was updated.
- Export report and Manage connections.
The reporting window is the last 28 days (ending about three days ago) compared with the 28 days before.
Missing data
- A dash (—) means there is no current measurement. It is not zero.
- If Google Analytics 4 isn't connected, the page says so instead of showing zeros.
- If the data is out of date, sync it before relying on it.