PAID MEDIA

Paid media overview

Read-only paid media performance from connected ad accounts, kept separate by currency and provider.

Open Growth → Paid media with a client selected.

What it shows

  • Known paid spend: totals kept separate by currency, reporting period and time zone. Only recent measurements count.
  • One card per ad channel with Spend, Impressions, Clicks, Provider conversions, Cost per conversion and Return on ad spend, compared with the previous period.
  • Evidence & freshness for paid media and Google Analytics 4.

Important to know

  • Access is read-only. GrowthPilot never changes campaigns, ads, budgets or bids.
  • Each provider counts conversions with its own attribution rules, so conversions are never added together across providers.
  • Ad-account availability depends on each provider. See Integration availability.

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